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Facebook Advertising Fundamentals

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Course Duration: 3h

- by [brandname]

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Description

Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.

What I will learn?

  • Facebook Pixel: Understanding the importance of the Facebook Pixel and how to implement it effectively.
  • Conversion API: Learn how to utilize the Conversion API to track and optimize conversions.
  • Catalog Management: How to set up and manage product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Strategies for precise audience targeting to enhance campaign performance.
  • Competitor Analysis: Techniques for spying on competitors to inform and improve your advertising strategies.
  • Best Practices: Industry best practices for successful Facebook advertising campaigns.

Course Curriculum

Facebook Advertising Fundamentals

  • Lesson 1: Introduction to Meta Business Suite
    06:13
  • Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes
    06:51
  • Lesson 3: Learn to add required assets smoothly
    06:33
  • Lesson 4: Meta Business Suite – settings in detail
    05:33
  • Lesson 5: Getting Started with Automated Ads – New Feature
    07:30
  • Lesson 6: Choosing goal while working with automated ads
    07:35
  • Lesson 7: Working with Facebook’s new settings – Advantage+
    06:07
  • Lesson 8: Setting goal – getting more messages and leads for our business
    07:03
  • Lesson 9: Working with Facebook’s Audiences – Different Options
    09:27
  • Lesson 10: Working with Custom Audience – Customer List
    04:28
  • Lesson 11: Learning the ropes of working with LLA
    06:24
  • Lesson 12: Starting with Ad Setup
    08:29
  • Lesson 13: The best dimensions we will be working with – decoded
    07:07
  • Lesson 14: Designing the Facebook Ad creatives – Software box mockups
    12:34
  • Lesson 15: Using ChatGPT to draft Facebook Ad’s content
    04:31
  • Lesson 16: Breaking down the audience layering mechanism
    05:10
  • Lesson 17: Setting up Facebook Shop or Catalogue – Automated Process
    05:36
  • Lesson 18: Working with Facebook experiments – A/B testing, and other techniques
    03:30
  • Lesson 19: End-to-end Facebook & Instagram Ad setup
    04:25
  • Lesson 20: A complete wrap-up of the course, and what all we learned
    01:40
  • Facebook Advertising Fundamentals Quiz

What can you do after course completion?

Digital Marketing Interns

Freelance on online platforms

Start an online business

How to Get Started

Register on our platform, and buy the course of your choice. There are a total 8 number of courses that helps you skill up in any domain possible online.

Put all of the knowledge to good use. Don't just study the course at one go. Go through each recourse material at your own pace and apply before moving ahead.

Our platform also provides you with affiliate opportunities, so go ahead and promote our courses.

Our intuitive affiliate dashboard provides you with all of the information to get started, and excel yourself in this industry.

₹699.00
  • Level
    Intermediate
  • Duration
    3 hours
  • Last Updated
    September 28, 2024
  • Certificate
    Certificate of completion

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